Catchy online bios helping pets get noticed, adopted - Omaha.com
Published Wednesday, February 13, 2013 at 1:00 am / Updated at 4:38 pm
Catchy online bios helping pets get noticed, adopted

Kaye was looking for a tall, dark and handsome guy who wasn't afraid of commitment.

Keely recently joined eHarmony and was hoping to find her true love.

Barney, meanwhile, dreamed of meeting Manti Te'o's girlfriend.

Memorable bios
Some of the Capital Humane Society's favorite pet descriptions:
» This little charmer knows he's got it and is not afraid to flaunt it. Mocha seeks a mature and experienced new owner who can meet his every need and spoil him beyond his wildest dreams. Sound like you?
» This husky's biggest achievement: Iditarod Champ
» President of Bed Hogs Unlimited, Neighborhood Watch Group and the Welcoming Committee.

These aren't entries on a dating service, or the Valentine's Day love lines.
They're some of the catchy descriptions that staff members at the Capital Humane Society in Lincoln are writing to draw attention to their adoptive pets.
“Really, to me, the goal is to get people engaged,'' said Alisa Eichorn, the deputy director of operations at the Lincoln society. “If you get people engaged, then they share. They share with friends and family. If it spreads, someone will adopt that animal soon.
“The more we can get the word out about the animals, the sooner they are going to get adopted.''
Last year, the Capital Humane Society took in about 6,600 dogs and cats, a combination of strays and owner-relinquished animals.
About 56 percent are either adopted or reunited with owners. The rest are euthanized.
The nonprofit group invests a lot into the animals that are put up for adoption. They're sterilized, microchipped, dewormed, vaccinated and tested for heartworm and leukemia.
The group is building a new adoption center in Lincoln that will open in June, the Pieloch Pet Adoption Center. The 15,000-square foot facility, financed in part by a $1.5 million gift from Mark and Sheri Pieloch of Pharma Chemie in Syracuse, Neb., is a state-of-the-art building that will focus only on adoptions.
“It's built as much for human comfort as it is for animal comfort,'' said Bob Downey, president and CEO of the Capital Humane Society. “Really good customer service and adoption services are the only thing that will be going on in that building. The staff can focus on the client, and that's a good thing.''
But first, they have to get potential pet owners into the building, and that's where the descriptions come in.
The short descriptions of each animal that is up for adoption — found on the group's website, capitalhumanesociety.org— often end with a giggle-inducing comment.
“People like it,'' Downey said. “I'm sure it makes a difference. It just keeps a seed in people's mind. If they enjoy what they're reading under the captions, they keep coming back to the website. If they keep coming back, they are going to find something.''
Eichorn, who has a journalism degree from the University of Nebraska-Lincoln, started doing the descriptions when she arrived at the humane society in 2008. She and her husband, Doug, get a kick out of reading funny stories and incorporating them in the pet descriptions. Sometimes they'll draw inspiration from their dog, Bo.
Current events often come into play. Eichorn wrote the one-liner about Te'o, the Notre Dame linebacker and the girlfriend that never was, after watching a funny video.
She's come up with hundreds of descriptions in the past few years, from the big gray cat whose occupation was peeping tom to a dog who was at the humane society for jaywalking.
She gets lots of help, too, from Charleen Engberg, the director of education and volunteers, and office manager Matt Madcharo.
They love that the comments are getting noticed. People often mention their work when they come in to adopt.
“I hope that it's spreading like wildfire and people get engaged that way and are sharing it with others,'' Eichorn said. “That's what ends up making them come in and adopt. That's our goal.''

Contact the writer: 402-444-1034, marjie.ducey@owh.com

Contact the writer: Marjie Ducey

marjie.ducey@owh.com    |   402-444-1034

Marjie Ducey covers state colleges, women's sports, high schools, select sports, outdoors, holes in one, soccer, running and any other type of interesting story. She also puts out the metro edition and does some updating on Omaha.com.

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